It usually takes 3-4 working days to go from signed IO to the campaigns being live. Lead times depend on paperwork and capacity.

Yes. Minimum budgets vary based on your app category, the targeted countries, the payable event, and your campaign goals.

We work on Net30 payment terms.

To get started, please fill out the contact form - our team will be in touch to arrange a meeting to learn more about your goals and answer any questions you might have about GOTAP's campaigns and services.

GOTAP is an invite-only network and every influencer/creator that applies to join goes though a thorough vetting process before being accepted.

If an applicant successfully passes our preliminary automated checks (social channels, audience size, engagement rates, type of content, etc.) our team manually double-checks the data and schedules a call with the influencer/creator to rule out any kind of impersonation/fraud.

Once accepted, the influencer/creator enters a 4-week trial & onboarding period before being allowed to run any kind of campaigns.

Influencers and creators part of the GOTAP network are only allowed to share/post their custom GOTAP links/QRs on their Youtube, Facebook, Instagram, Snapchat, Tiktok, Twitch & Discords.

We check the source of every GOTAP link/QR impression, and if any install generated does not match one the aforementioned social platforms, the install will be flagged as invalid and you will not pay for it.

Our influencers/creators are not allowed to do any sort of media buying and/or incentivization.

No - we are a managed service. You won't need to spend countless hours interacting with influencers/creators.

Our team will handle the influencer/creator relationships (sourcing, negotiations, briefings, etc.) and our technology will deliver top-quality and scalable results for your campaigns. Our aim is to make the campaign as simple as possible for your team,

GOTAP integrates with all major tracking/attribution providers (MMPs) such as Appsflyer, Singular, Adjust, etc. for unbiased & transparent attribution.

We also offer a Reporting API that clients with internal BI systems can use to import and analize performance data.

Campaign testing and optimisation is fully automated within our network, and it's based on hypotheses and cross-campaign learnings.

The primary aim of the testing phase is to display your app/game within the GOTAP links/QRs of many different kinds of the creators to understand which audiences drive performance and meet your campaign goals.

Once enough data/insights regarding which targeting options work best are gathered and the top performing audience buckets are identified, the optimization phase kicks in.

We leverage a suite of machine learning algorithms to efficiently optimize and allocate budgets based on the client's goals. Objectives, campaign structure, targeting, bids, budgets, ad rules, ad frequency, content fatigue, etc. are some of the dimensions factored into the algorithmic decision making.

It depends on many variables but most of our clients start seeing initial results on day 1. The testing/learning phase usually takes 2-4 weeks. The optimization phase takes around 4-6 weeks. Consistent and scalable results are to be expected by month 2 and 3.

Yes. However, if a campaign is paused, all the learnings (data that has been collected to find the best influencer/creator/campaign fit for your app/game) will become useless and we'll have to start from scratch.

We will ensure that an instant communication channel (Skype, Slack, Discord, etc.) is set up to allow your team to contact GOTAP at any time with any thoughts, questions and requests. We will also organise regular campaign reports and are happy to arrange additional ad hoc meetings when necessary.